By Kent Murawski
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March 5, 2026
Can I ask you something that might sting a little: when did you last have a genuinely great idea sitting at your desk? Companies spend millions of dollars helping people become "more productive." But most of those investments are built on a definition of productivity that's often nebulous or undefined. Recently, I had a conversation with an executive whom I coach about what productivity means to him. His two-word answer was clarifying: Productivity is “measurable results,” he said. Of course, you have to define what those measurable results are — and in which area. The results need to align with your role and your strengths: the things you're both good at and energized by. Otherwise, you could be logging impressive numbers in an area that doesn't move the needle — or worse, doesn't represent your highest contribution. What Is Productivity, Really? Productivity is doing more of the right things—work aligned with your strengths and your role—and less of the wrong things—work that doesn’t maximize your strengths and doesn’t drive the results that matter most. Gay Hendricks, author of The Big Leap, calls this your Zone of Genius—activities you uniquely excel at, love, and are energizing. It's different from the Zone of Excellence — things you do very well but that drain you, the Zone of Competence—things others can do just as well, or the Zone of Incompetence—the tasks others do better than you that you hate doing. He recommends spending 70% of your time in your Zone of Genius. A tall task, I know, but well worth the effort. So here's a question worth sitting with: What is your definition of productivity? Once you define it, there's a second question you have to answer: How do you actually become more productive, and is that even the right word? Now, back to my conversation with the executive. When I asked him how he gets measurable results, his answer was, “I sit for 10 hours a day at my desk.” Of course, he could see through his answer as soon as it came out of his mouth. Sitting at your desk for 10 hours a day doesn’t make you productive. In fact, it undoubtedly lessens productivity. Your Desk Is the Last Place You’ll Find Your Best Thinking With the rise of hybrid work and more freedom to choose how and where you are most productive, the possibilities are nearly endless. In this executive's case, I asked him where his best ideas come from. His answer mimics what many of us know to be true—a hard workout, a walk, in the shower, or sitting in the hot tub. I don’t have a hot tub, but if I did, I could imagine it being a place where ideas are generated! Sitting at your desk for 10 hours straight is not exactly an idea factory—it’s an idea graveyard! That's one thing that AI can't do for you or your company: create novel ideas. Whether walking, drawing on a whiteboard, going to the library or a coffee shop, or sitting on a park bench with a Moleskine journal—my best ideas don’t come from sitting at my desk—especially when I’m stuck on a problem. As my friend Mark Batterson always says, “Change of Place + Change of Pace = Change of Perspective.” The Science of Good Ideas In May of 1879, after recurring migraines and other physical ailments, Friedrich Nietzsche was forced to leave his position as a university professor. After resigning, he retreated to a small village in the Swiss Alps during the summers. Surrounded by the grandeur of the Alps, Nietzsche became a renowned walker, sometimes walking up to 8 hours per day. Eventually, he filled six small notebooks with the prose that became some of his best work. By 1889, ten years later, Nietzsche had regained his health and written some of his most influential books, including The Wanderer and His Shadow. His conclusion? “Only thoughts that come by walking have any value.” Habitual, low-demand activities — walking, showering, even doing dishes — free your brain to operate in the background. Neuroscientists call this the default mode network (DMN) : a set of brain regions that activate when your mind is at rest or wandering. This is when ideas collide in unexpected ways. This is where breakthroughs live. Modern knowledge work demands constant productivity. Portable technology comes with the expectation that we’re always on. But creative thinking needs margin . You can’t run back-to-back meetings, pile on menial tasks, and expect to do your best work. I learned this the hard way after years of running at full capacity, pushing through my red zone, and wondering why my ideas felt stale. Protect Your Energy and Produce Your Best Work Structuring your days for both focused work and creative margin is an art. Here are three practical ways to protect your energy and produce your best work. #1 - Define and Protect Your Peak Creative Times Leadership expert Carey Nieuwhof recommends splitting your day into three zones: Green Zone — peak energy, creativity, and focus. Usually 3–5 hours. Red Zone — 1–2 hours of mental mush. Don't fight it; work with it. Yellow Zone — the in-between. Solid but not spectacular. #2 - Treat Each Day Like Three Days I’m an early riser so this is how it works for me. You might be different so adjust accordingly. Morning/Day 1 (Green Zone): 8–11 AM for me — creative, focused thinking and high-priority work that actually moves the needle. Afternoon/Day 2 (Yellow Zone): Lunch to 4 PM — meetings, admin, necessary tasks that don't require deep thinking. Evening/Day 3 (Red Zone): After 4 PM — work out, replenish, have dinner, be present with family. #3 - Time Block Your Days and Hours Time blocking is a game-changer, but most people only block their hours, not days. Here’s how I structure my days: Daily Time Blocking Pick a theme for each day or for half days. Here’s how I structure my days: Monday: Morning for creation; afternoon for admin and finances. If admin doesn't happen Monday, it haunts me all week. Tuesday: Full coaching day. Wednesday: Thinking, writing, creating. No meetings. I follow the work wherever it goes. Thursday: Coaching and flex day for wrapping up projects. Friday: Writing in the morning, then relationships — a coffee date with my wife first, then 2–3 hours of writing, often lunch with a friend or business colleague. Hourly Time Blocking For hourly blocking: map out 30-minute increments. Use pencil. Leave room for deep work blocks of 2–3 hours in the morning or during your green zone. If You Lead a Company, Organization, or Team… Leaders, you want your people to be productive. I get it. But here’s the challenge: do you have a shared definition for productivity? Is each person's job description built around their strengths and the results that actually matter—or is it collecting digital dust in a folder somewhere? Extensive research has shown that strengths-based management and employee development lead to more engaging and productive workplaces in key areas such as sales, profit, turnover, and safety. Furthermore, one in two employees has left a job to get away from a manager or boss at some point in their career. Bosses and managers—you’ve got to do better. When’s the last time you’ve invested in your personal leadership and development? Read a leadership book? Invested in coaching? Sat down with your team and asked how you can grow as a leader? I recommend starting here: Have each employee write their ideal job description aligned with their position and their strengths—the work they're good at and that energizes them. Compare it to their current description, and adjust accordingly. Set three big quarterly priorities: one primary, two secondary, and let them run with it. Check in regularly. Evaluate priorities quarterly. Set new ones together. Which brings us to the question underneath the question — because productivity isn't just a scheduling problem. It's a rhythms problem. Your RHYTHMS Check This is about the “T” in REST or Tangible rhythms —specifically how you structure your work, protect your creative energy, and operate from your Zone of Genius rather than defaulting to busyness as a substitute for productivity. If you don't define what "productive" means for your specific role and strengths, you'll keep measuring hours instead of outcomes, burning energy on the wrong work, and wondering why you feel exhausted but behind. But when you get clear on your Zone of Genius and build your days around it, you'll produce better results in less time, lead from a place of clarity and energy, and finally stop confusing motion with momentum. Your Tangible rhythm determines whether your work is sustainable—or just busy. This week's rhythm: Identify your Green Zone (your peak 2–3 hour creative window) and block it on your calendar today — not tomorrow. Protect it like a non-negotiable meeting with your most important client. Then identify one recurring task that belongs in your Red Zone and move it there. Where are you spending your best hours on your worst work? Leave a comment. What is one thing you're moving out of your peak creative time this week and back where it belongs? I read every one — and I might just have a thought for you. Until next time, Kent P.S. — Rest isn't one-dimensional — and neither is the life you're after. When your Relational rhythms are strong, your marriage is solid and your people know they have you. When your Emotional rhythms are healthy, you laugh more, stress less, and lead with clarity. When your Spiritual rhythms are grounded, you wake up knowing why you're doing this. When your Tangible rhythms are working, you do your best work — and still have something left over for the people who matter most. That's not a fantasy. That's what the right rhythms actually produce. I'm launching my first RHYTHMS OF REST beta group in 2026 to help you build all four — professional excellence without sacrificing what's most important to you. Click the link to get on the waitlist. Sources Gay Hendricks, The Big Leap “ Shower Creativity, ” NETO Innovation Twilight of the Idols, Friedrich Nietzsche Rigoni, B., & Asplund, J. (2016, July 7). Strengths-based employee development: The business results. Gallup. Whenever you're ready, there are four ways I can help you... Try the 5-minute REST Assessment to identify exactly where you are on the burnout scale—from Thriving to Critical—so you can take the next right step. 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