The Hidden Cost of AI: The Ethics Dilemma (Part 5)

Kent Murawski

The line between human and artificial intelligence is becoming increasingly blurred, raising profound ethical questions.

We often view computer programs and algorithms as mere lines of code. But once AI begins to take on human characteristics, things get more complicated. Furthermore, every computer program, algorithm, and LLM (large language model a type of AI model trained on massive amounts of text data, capable of understanding and generating human-like language) was designed by humans—humans with values, world-views, and ethical and moral codes.

How do we align AI with human values and goals? It’s already in process as researchers are using a combination of logic, mathematics, philosophy, computer science, and improvisation (Mollick, 30).

As Mollick argues, this is no easy task, as humans often have conflicting values and goals, and yet I can’t help but notice something missing from his list. Whether you’re religious or not, it’s impossible to deny the shaping influence of the Judeo-Christian worldview on vast amounts of both Eastern and Western society.  And yet there is no mention of it whatsoever in the ethics discussion.

Deeply Human

The predominant AIs of the moment are large language models or LLMs, and as you know, language is deeply human.

The source of this language data is both diverse and sometimes surprising. Many AI companies keep their source text a secret, but it typically comes from internet text, public domain books and research articles, and other free sources of materials. Some of the weirder sources used to train LLMs are:

  • The entire email database from Enron (remember that company that was shut down for corporate fraud) because it was made freely available
  • Amateur romance novels because the internet is full of them
  • Copyrighted information used without permission

Due to the variety of data sources, there are inherent biases, errors, and falsehoods. AI itself has no ethical boundaries and is happy to give advice on everything from embezzlement to committing murder.

Beyond that, most AI companies are not asking for permission from the people whose data they are using to train AI—both LLMs and other forms of “generative AI” like the ones designed to create high-quality images ( Midjourney and DALL-E are examples).

Here’s a simple example I created with DALL-E, probably inspired by my recent hiking trip to the White Mountains with my son in peak fall conditions!

The Real Cost of AI

After training LLMs on human text, real humans are brought into the process as AI undergoes a fine-tuning approach. A combination of highly paid experts and poorly paid contract workers from poor English-speaking nations such as Kenya read AI answers and judge them on such things as accuracy and screening out violent or pornographic content. In some cases, these workers were traumatized by the graphic and violent content they needed to appraise. In other words, these companies were willing to violate the ethical boundaries of their contract workers in order to train their LLM. (Mollick, 38)

Financially speaking, more advanced LLMs cost over $100 million to train and use large amounts of energy in the process.

Your Next Step

AI is complicated and fraught with moral and ethical challenges. As AI continues to advance, we must consider the cost—human, environmental, and otherwise. Take a minute and write down your answer to these two questions.

What are your primary ethical concerns with AI? How do you think AI’s ethical challenges will impact your personal and professional life in the next five years?

Then in the next 24-48 hours, have a conversation with someone about what you learned from this post. Maybe you even want to email it to them!

I love to hear your thoughts! Leave your comments below…

Sources

Mollick, Ethan, Co-Intelligence

Photo by ODISSEI on Unsplash

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By Kent Murawski July 28, 2025
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Here are a few questions you might want to ask: How am I feeling spiritually, mentally, emotionally, and physically? How are my closest relationships doing? Am I living out my core values? Is my life moving in a direction I feel good about? What do I need to change or adjust? Here are a few ideas for how to conduct a reflection day: Prayer, meditation, or silence Review your biggest wins and assess your goals from the previous quarter Work on high-impact projects that require focus Preview the upcoming quarter and set your Big 3 goals: personal, marriage/family, work/business 2) Cut the Non-Essentials (Reevaluate) Both my wife and I work, so when summer arrives, we need to re-evaluate our schedules to accommodate our twelve-year-old son. In the past, I've made the mistake of trying to keep the same workload despite being home with him two days a week. I ended up frustrated all summer long, living in the tension of wanting to spend more time with him while trying to carry the same workload. Summer requires me to pare down my work roles to the essentials: Writing (currently working on a new book) Executive coaching (6-8 coaching clients) Relationship building and outreach Necessary administration (keeping this to 30% or less of my responsibilities) Moving forward, I will probably keep things this way. It feels more sustainable than the unrealistic expectations I previously held myself to. Once you define your key roles and responsibilities, the question becomes how to achieve better work-life integration not work-life balance. I use the Big 3 System. Choose only three big things to focus on at one time—quarterly, weekly, and daily. That's right, just three. Those three things are usually a combination of personal, marriage/family, and work. 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For Socrates, life was more than pursuing the things that most men occupy themselves with, things like wealth, household affairs, status and position, and political clubs and factions. He believed that life only has value and meaning when we question what we think and know, and by more deeply understanding ourselves and others. The beginning of summer is an ideal time for reflection, and we all tend to occupy ourselves with the things Socrates talked about more than we probably care to admit. Taking a reflection day at the end of each quarter (consider removing "or trimester" for conciseness) can be an effective way to navigate seasonal changes. Finding a place far enough removed from your normal day-to-day life will help you get into a different headspace. A friend of mine often says: Change of pace + change of place = change of perspective. I've used hotels, monasteries, or even a beautiful outdoor location if the weather permits. Here are a few questions you might want to ask: How am I feeling spiritually, mentally, emotionally, and physically? How are my closest relationships doing? Am I living out my core values? Is my life moving in a direction I feel good about? What do I need to change or adjust? Here are a few ideas for how to conduct a reflection day: Prayer, meditation, or silence Review your biggest wins and assess your goals from the previous quarter Work on high-impact projects that require focus Preview the upcoming quarter and set your Big 3 goals: personal, marriage/family, work/business 2) Cut the Non-Essentials (Reevaluate) Both my wife and I work, so when summer arrives, we need to re-evaluate our schedules to accommodate our twelve-year-old son. In the past, I've made the mistake of trying to keep the same workload despite being home with him two days a week. I ended up frustrated all summer long, living in the tension of wanting to spend more time with him while trying to carry the same workload. Summer requires me to pare down my work roles to the essentials: Writing (currently working on a new book) Executive coaching (6-8 coaching clients) Relationship building and outreach Necessary administration (keeping this to 30% or less of my responsibilities) Moving forward, I will probably keep things this way. It feels more sustainable than the unrealistic expectations I previously held myself to. Once you define your key roles and responsibilities, the question becomes how to achieve better work-life integration not work-life balance. I use the Big 3 System. Choose only three big things to focus on at one time—quarterly, weekly, and daily. That's right, just three. Those three things are usually a combination of personal, marriage/family, and work. 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We went to see a movie, ate out, went to Six Flags, had a beach day, and took days in between just to relax. We loved it so much, we're doing a staycation again this year! Write down your list of summer expectations and plans. Now, cross out everything that feels exhausting and unfun. Don't try to fit everything in this summer. Pick a couple of things that feel life-giving and focus on those. Your Move Reflect. Re-evaluate. Rest. Choose one of the three and work on it in the next 24 hours. Plan a day of reflection. Have a conversation with your spouse. Choose how you're going to rest this summer. I don't care which one it is, just take action. Here’s one question to consider: What would you stop doing this summer if no one was watching? Most people think summer is about maximizing experiences and fitting everything in, but the truth is that the most productive leaders use summer to strategically subtract, not add. They understand that rest isn't what you do after the work is done—it's what makes the work sustainable in the first place. You've got this.
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